{"id":975,"date":"2022-06-28T11:49:20","date_gmt":"2022-06-28T10:49:20","guid":{"rendered":"https:\/\/www.braceorthopaedic.co.uk\/wp\/?p=975"},"modified":"2022-06-28T11:49:20","modified_gmt":"2022-06-28T10:49:20","slug":"reducing-the-environmental-impact-of-orthotic-products-whilst-enhancing-their-brand","status":"publish","type":"post","link":"https:\/\/www.braceorthopaedic.co.uk\/wp\/?p=975","title":{"rendered":"Reducing the environmental impact of orthotic products, whilst enhancing their brand."},"content":{"rendered":"\n
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When it comes to sustainability, some of our manufacturing partners are more proactive than others. For those that need encouragement, we have always taken the view that helping them can have a positive outcome for both companies and strengthen the collaboration.<\/p>\n\n\n\n

A good example of this is the unique – Active Dynamic Step-On AFO – which we have distributed on behalf of the European Orthopedic Centre in Greece for six years now. The packaging was an environmental nightmare, with no less than seven different plastic bags being used in the product presentation. This initial appearance, together with the presentation did nothing to reflect the extremely high levels of design innovation contained within the product. Whilst from a practical perspective, trying to store or stack products in plastic bags either in a warehouse or clinic room is far from ideal.<\/p>\n\n\n\n

So, there was an opportunity not only to reduce the environmental impact of the product packaging, but also significantly enhance the brand identity. Despite this not being our immediate responsibility, we consider our role as a distribution partner much more than just selling products and part of this is to constantly try and reduce any negative impact our business is having on the environment.<\/p>\n\n\n\n

Although we are only part of the way through this project, we have already re-designed the outer packaging so moving from plastic to printing on board from a sustainable source, whilst at the same time enhancing the brand to the status it deserves. There is still work to do in eliminating all of the remaining internal plastic, but we have offered the manufacturer suggested solutions and hope to complete this project in the next few months.<\/p>\n\n\n\n

Although projects like this initially incur cost, they should always be seen as an investment in the future – not just from an environmental perspective, but as good business practice on which we will all be judged in the years to come.<\/p>\n\n\n\n

If you would like to learn more about Brace Orthopaedic\u2019s range of innovative orthoses or indeed arrange a product demonstration, then please contact Customer Services on 0191 258 8944 where Cathryn or Iain would be delighted to help. Alternatively, please visit our website at www.braceorthopaedic.co.uk<\/p>\n\"linkedin\"<\/a>\"mail\"<\/a> Share this with a friend or colleague<\/span>","protected":false},"excerpt":{"rendered":"

When it comes to sustainability, some of our manufacturing partners are more proactive than others. For those that need encouragement, we … READ MORE<\/span><\/p>\n","protected":false},"author":6,"featured_media":976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[45,2],"tags":[],"class_list":["post-975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-company-news"],"_links":{"self":[{"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=\/wp\/v2\/posts\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=975"}],"version-history":[{"count":1,"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=\/wp\/v2\/posts\/975\/revisions"}],"predecessor-version":[{"id":977,"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=\/wp\/v2\/posts\/975\/revisions\/977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=\/wp\/v2\/media\/976"}],"wp:attachment":[{"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.braceorthopaedic.co.uk\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}